All work

Pure Wear · Fashion · 2026

A streetwear drop on the street

Lifestyle reel for the Pure Wear clothing brand, shot on location.

Pure Wear reel

Challenge

Make a small clothing brand look established on a lean shoot.

Aymen's role

Shooting and editing.

Creative approach

Natural street locations, movement and a confident edit that puts the logo in frame without forcing it.

Pure Wear campaign frame